Many email marketing campaigns are disjointed and off target. I think sometimes the originator of the message is hoping to develop friendships with potential customers by telling jokes or expressing personal opinions about issues that have little to no relevance to the product they are pitching. Why is this a bad thing? Read on.
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[Source: Internet and Businesses Online: Email Marketing Articles from EzineArticles.com - Posted by FreeAutoBlogger]
Monday, February 18, 2008
Email Marketing and a Focused Conversation
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